Last Updated: September 2026
At TULA, we respect your privacy and are committed to handling your personal information responsibly and transparently.
This Privacy Policy explains what information we may collect when you visit our website, place an order, contact us, subscribe to communications, or otherwise interact with TULA; why we use that information; when it may be shared; and the choices and rights that may be available to you.
By using our website, you acknowledge the practices described in this Privacy Policy, subject to applicable data-protection and consumer laws.
This website is operated by:
TULA – Valor Bumah International LLC
Business Address: 9 Al Andalus Square, Nabba, Sharjah Email: info@tulauae.com WhatsApp/Phone: +971 50 686 9493
For questions regarding this Privacy Policy or your personal information, please contact us using the details above.
Depending on how you interact with TULA, we may collect information including:
Personal & Contact Information
Order & Transaction Information
When you purchase from TULA, we may process information relating to:
Payment-card or other payment information may be processed directly by the payment provider used on our website. TULA’s access to complete payment credentials depends on the payment system used.
Account Information
If our website allows customer accounts, we may process information associated with your account, including your contact details, order history and account preferences.
Communications
If you contact us through WhatsApp, email, website forms, social media or another customer-support channel, we may process the information contained in those communications.
This may include enquiries regarding orders, shipping, exchanges, products, complaints and other customer-service matters.
Website & Device Information
Depending on the technologies used on our website, certain information may be collected automatically, such as:
We may use personal information where appropriate to:
We will not use your personal information for purposes incompatible with the reason it was collected unless permitted or required by applicable law.
TULA may use the WhatsApp number you provide to communicate important information relating to your order.
This may include:
Transactional communication regarding an existing order is different from promotional marketing.
Where required by applicable law, promotional WhatsApp messages will only be sent where the necessary permission or consent has been obtained.
Please be aware that communications through WhatsApp are also subject to WhatsApp’s own privacy practices and terms.
We may use your email address for transactional purposes including order confirmations, receipts, shipping updates, exchange information and customer-service communication.
If you subscribe to promotional emails, we may also send information about TULA products, collections, launches, offers or other brand updates where permitted by law.
Where applicable, marketing emails will provide an unsubscribe option.
Unsubscribing from marketing communications does not prevent us from sending necessary transactional communications relating to an order or service request.
Payments made through the TULA website may be processed by third-party payment providers.
The payment provider may collect information required to complete and secure the transaction.
Depending on our payment setup, TULA may receive limited payment-related information, such as payment status, transaction reference and selected payment method, rather than your complete payment-card details.
Payment providers process information according to their own privacy policies and applicable legal requirements.
To fulfil your order, we may share information necessary for delivery with courier, logistics or fulfilment providers.
This may include:
We provide service providers with information necessary for the relevant service and expect personal information to be handled appropriately.
TULA may use third-party service providers to operate different parts of our business.
Depending on our website and business setup, these may include providers of:
These providers may process personal information where necessary to perform services for TULA or where otherwise permitted by law.
Our website may use cookies and similar technologies.
Cookies are small pieces of information stored on or accessed through your device that can help websites function, remember preferences, understand visitor behaviour and, depending on the technologies enabled, support analytics or advertising.
Cookies used by the website may include:
Essential Cookies Required for important website functions such as navigation, checkout, security or remembering shopping-cart contents.
Functional Cookies Used to remember certain preferences and improve website functionality.
Analytics Cookies May help us understand how visitors use our website and improve its performance.
Advertising/Marketing Cookies If enabled, these may help measure advertising effectiveness or provide more relevant advertising.
Where required by applicable law, non-essential cookies will be used subject to the appropriate consent choices.
For further information, please refer to our Cookie Policy, if provided separately.
Where permitted by applicable law, TULA may use contact information to communicate information about:
You may opt out of direct marketing communications using the unsubscribe method provided or by contacting TULA.
If advertising or analytics technologies are installed on our website, information about website interactions may also be processed by the relevant technology providers according to the settings and permissions applicable to those services.
TULA may maintain accounts on social-media platforms.
If you interact with TULA through a social-media platform, information may be processed both by TULA and by the relevant platform.
The platform’s own privacy policy governs its independent processing of your information.
TULA does not sell your personal information as a conventional business practice.
We may disclose information where reasonably necessary to:
We do not permit third parties to use information provided solely for delivering services to TULA for unrelated purposes where doing so would be inconsistent with applicable law or our agreements.
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including fulfilling orders, providing customer support, maintaining transaction records, resolving disputes and satisfying legal, tax, accounting and regulatory requirements.
Different categories of information may therefore be retained for different periods.
When information is no longer required, we will take appropriate steps to delete, anonymise or otherwise securely handle it in accordance with applicable requirements.
TULA takes reasonable administrative, organisational and technical measures designed to protect personal information against unauthorised access, misuse, loss, alteration or disclosure.
However, no internet transmission, electronic storage system or website can be guaranteed to be completely secure.
Customers should also take reasonable precautions to protect their accounts, devices and passwords.
Some service providers used by TULA may operate or store information in countries different from the country in which you live.
As a result, personal information may be processed or stored internationally.
Where applicable law requires safeguards for international transfers of personal information, we will take appropriate measures or rely on legally recognised transfer mechanisms.
Depending on where you live and the laws that apply, you may have certain rights concerning your personal information.
These may include the right to:
These rights are not absolute and may be subject to legal exceptions.
To make a privacy request, contact TULA using the contact information provided below. We may need to verify your identity before completing certain requests.
The TULA website and products are not intended to collect personal information knowingly from children where parental or guardian consent would be legally required.
If you believe that a child has provided personal information to us in circumstances where consent was required, please contact us so the matter can be reviewed.
Our website may contain links to external websites or services.
TULA is not responsible for the privacy practices, security or content of independent third-party websites.
We recommend reviewing the privacy policy of any third-party service you visit.
We may update this Privacy Policy periodically to reflect changes to our website, services, technology, business practices or legal requirements.
When we make changes, the revised policy will be published on this page and the Last Updated date will be changed accordingly.
We encourage customers to review this Privacy Policy periodically.
If you have questions, concerns or requests regarding this Privacy Policy or how TULA handles your personal information, please contact:
TULA – Valor Bumah International LLC
Email: info@tulauae.com
WhatsApp/Phone: +971 50 686 9493
Address: 9 Al Andalus Square, Nabba, Sharjah
We will make reasonable efforts to respond to legitimate privacy enquiries in accordance with applicable requirements.
TULA — Your privacy matters to us.
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